What’s Hot at SHOT 2021: Media Lodge SHOT Show Video Series to Include Product

Demonstrations & Added Distribution across Web, Broadcast and OTT 

Atlanta, GA – October 20, 2020 Once again, Media Lodge, the Outdoor Industry’s leading digital distribution platform and content studio, promises to deliver the best of SHOT Show to the consumer, building on a library of over 300 past SHOT Show product videos.

Proven Viewership: What’s Hot at Shot returns with an award-winning content production team to cover SHOT Show 2021. The What’s Hot at SHOT video series is an annual production for Media Lodge, reaching over 10 million views in the past two years alone.

Live Action Product Demonstrations from Gun Ranges: Even with limited access to the show floor this year, and some companies scaling back their participation at SHOT, What’s Hot at SHOT isn’t limiting coverage only to booths and a studio.  Media Lodge secured multiple shooting ranges across the country so What’s Hot at SHOT will still feature live-action, product demonstrations as well as interviews to allow advertisers the most comprehensive display of their new products. 
 
Video Series Overview:

• Product Showcase Videos: 2-3 minute product overview with live-action demonstrations.
• Category Round Up Videos: 5-10 “best of” rifles, pistols, shotguns, gear and more.
• What’s Hot at Shot (Hunting): a :22 minute hunting product showcase featuring round up videos for broadcast Television and OTT distribution across the seven major OTT platforms.

Increased Focus on Hunting: As hunting grows, so does Media Lodge’s commitment to covering hunting of nearly all species. GetZoneHunting.com is the destination for hunters – housing hundreds of articles and videos including hunting tips, gear reviews and original series: In the Hunt (whitetail, hog, predator, elk), At the Ranch (whitetail, duck, turkey), and Fieldcraft: Destination Africa.

Expanded Distribution Includes Broadcast and OTT: Media Lodge offers the most robust distribution platform in the industry for SHOT Show coverage and new product announcements. The Media Lodge digital network reaches over 40 million hunting and shooting enthusiasts monthly via GetZone.com and partner sites, social media, social influencers and email. This year’s coverage will also be distributed to seven major OTT partners and Broadcast TV (hunting only) adding up to 59 million TV homes to the Media Lodge platform.
 
Why OTT & broadcast? After a devastating second quarter for pay TV – video customer losses reached a new record, fueled by the pandemic and the overall shift to streaming services – influential media analyst Craig Moffett believes that the worst is yet to come. “At this rate of decline (somewhere between 7.7% and 8.3% per year), the traditional pay TV business would disappear entirely in another 12 years,” Moffett wrote, adding that just two years ago, the rate of decline was 3.3% while last year fell at a 5.4% clip.
 
“Cord Cutters, Cord Shavers and Cord Nevers are creating a rush of outdoor enthusiasts toward Media Lodge, including our web streaming, OTT and broadcast television.” said Jeff Siegel, CEO of Media Lodge.  “The way people are consuming content is changing rapidly, and Media Lodge continues to expand and evolve distribution channels to better serve our advertisers and our users”.  
 
Media Lodge works with brand partners to create authentic content and custom marketing programs to support the brand’s campaigns and accomplish their defined goals. These partnerships enable brands to create 1-to-1 consumer engagement through Media Lodge’s social media, email, video, display, and sponsored content offerings.
 
In addition to authoritative content from its Emmy Award-winning content creators, Media Lodge possesses unparalleled expertise in analytics, commerce and affinity marketing. Access to terabytes of consumer transactional data in the outdoor markets ensures Media Lodge reaches enthusiasts at all stages of the purchase funnel, from awareness through purchase and loyalty.

Contact the Sales Team today about What’s Hot at SHOT 2021 Sponsorships and advertising with Media Lodge:

• Christen Everly | President | christen@medialodge.com | (612) 306-2274
• Karin Levine | Director of Sales | karin@medialodge.com | (917) 690-1222
• Katey Powers | Director, Ad Sales & Operations | katey@medialodge.com | (612) 990-6090

About Media Lodge – The Leader in Enthusiast Marketing

Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit www.medialodge.com.