NEW for 2021: Big&J® Pour-It-On™ Molasses

Grand Island, NE (January 19, 2021) Corn has long been the go-to grain for deer hunters looking to run feeders on their property or set up bait sites to attract deer to a particular stand. It’s readily available, relatively inexpensive and will attract deer. However, it does have some drawbacks in terms of deer nutrition. Big&J’s Pour-It-On Molasses can make your sites more attractive and provide better nutrition for more, healthier deer.

Like Big&J’s popular BB2 long-range attractant, Pour-It-On Molasses combines a nutritional benefit and intense aroma that pulls deer in and keeps them in the area. It has a TDN (total digestible nutrition) level that is higher than most premium feeds. Pour-It-On Molasses takes nourishment to a whole new cellular level. In addition to a high protein and fat profile, it’s also enhanced with a protected form of first and second limiting amino acids, which are key building blocks of protein.

How it Works: Straight corn can be difficult for the whitetail’s complex four-chambered stomach to digest, particularly if it’s not available to them year-round. Protected amino acids are better at making it through to the absorption stage of digestion. That means deer realize a greater nutritional benefit from the food they consume, and less is passed through the body and excreted as waste. Furthermore, Pour-It-On Molasses is fortified with organic zinc, copper, magnesium and manganese, trace minerals that are sometimes limited in nature but that deer need for body and antler growth and proper body function. 

With its stronger aroma, Pour-It-On Molasses will attract more deer from farther away than corn alone. And they know a good thing when they get it, innately recognizing food sources that provide the maximum nutritional benefit while expending the least effort to get them. That’s why once they find them, they tend to return to them again and again, as long as they are available. 

If you want your land to attract and hold more, healthier deer, including bucks that are better able to realize their maximum biological potential for antler growth, enhance your feed sites with Pour-It-On Molasses.

Pour-It-On Molasses works as well by itself as it does when mixed with corn. The mix can be used any time of the year. It makes a great fall attractant but can also be a critical benefit to herd health during the post-rut and ensuing winter months when deer need vital nutrition that is often scarce to better survive the harsh winter weather. Even in spring and summer, it will provide important nutrition for body and antler growth and get deer conditioned to spending more time where you want them to. 

“That’s the greatest thing about Pour-It-On Molasses. It greatly improves the value of corn when fed to deer but also works great alone. It’s a must for land-managing hunters concerned about providing optimal year-round nutrition to the deer on their property,” said Josh Kinser, Big&J® spokesperson.

Pour-It-On Molasses is available in 6-pound bags for $12.99, 20-pound bags for $19.99 and 40-pound bags for $36.99. 

To purchase online or find a retailer near you, please visit WWW.BIGANDJ.COM.

Big&J makes deer attractants and nutritional supplements to help produce a strong and healthy herd, with vital minerals and nutrients at double the concentration of other protein-based supplements. No artificial flavors or colors are used, and the products can be mixed with food in feeders, or in a direct ground application. Before using any deer attractant or feed, check and follow all local laws and regulations that apply.

For more information, please visit

WWW.BIGANDJ.COM